Our story

20+ Years of Heated Technology

Pioneering wearable heating since a Venice Beach bungalow in 2003.

Our Mission

Venture Heat has pioneered much of the wearable heating technology now seen as industry standard. It is our goal to continue to be the most trusted brand in the business.

We operate with a simple philosophy: to create responsibly made products that are unrivaled in price, quality, and workmanship. That's why we design everything we make and never stop innovating. Our customers know and trust us to provide products that allow pain-free, comfortable, and enriched lifestyles.

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Since 2003

The Innovation Timeline

2003

Founded as +VENTURE in the living room of a modest Venice Beach, California bungalow.

2005

Introduced the industry's first lithium-ion battery powered heated vest. Featured in SkyMall Magazine and on HGTV's “I Want That”.

2006

Designed the industry-setting standard of tri-zone heating bonded panels — a lightweight design that improved durability, longevity, and the safety of heated clothing.

2007

Created the very first 12V Micro-Alloy Fiber flexible heating panels, cutting the weight of traditional motorcycle heated clothing in half. Also launched America's first rechargeable battery heated gloves.

2009

Rebranded the line to VENTURE HEAT. The entire outerwear collection was completely redesigned from the ground up.

2010

Launched the world's first Portable Far Infrared Ray Heat Therapy product line, powered by a single lightweight lithium-ion battery.

2012

Introduced a completely redesigned Grand Touring Heated Motorcycle line with wireless remote control — still our most popular product for many motorcyclists today.

2013

Another world's first: our Heated Baselayer — stretchy, super lightweight, and thin enough to wear incognito under regular clothes.

2014

Venture Heat expands and moves to Huntington Beach, California.

2015

We design and create the very first 5V USB battery powered heated apparel.

2016

By popular demand, we introduce the Motorcycle Duo Hybrid Heated Vest, powered by both your bike and a 12V portable battery bank.

2017

We expand again to a state-of-the-art facility in Los Alamitos, California — still our home today. Walk-in customers welcome Monday–Friday, 8am–5pm PST.

2018

Our Far Infrared Heat Therapy Pain Relief series launches, featuring carbon fiber far infrared heat technology for deeper, more productive healing.

2019

We introduce Heated Apparel Series 2.0 for Men and Women, with a new 7.4V battery system and 20% larger heating panels.

2020

We venture into surf and dive with our Waterproof Heated Diving Suit — totally waterproof and saltwater safe to 100m depths. Summer 2020 brought the WindTech Fan Cooling Vest, the world's first portable battery-powered fan vest.

2021

Our V2 heated dive suit is upgraded and released. We also introduce HeatSync™, the world's first Bluetooth app-controlled heated apparel — with the manual option still there.

2022

Our full heated apparel lineup gets a facelift and the HeatSync™ treatment, enabling micro heat-adjustments from mid-layers to outerwear. Our completely redesigned V3 heated dive suit launches in December.

2025

A new era is born as JustBrand Limited acquires Venture Heat. JBL is the leader in the battery heated clothing category and will bring a refresh to the entire Venture Heat brand

Our Commitment & Impact

We proudly prioritize fair paid labor, safe working conditions, and quality, lasting parts that both reduce impact and uplift the global community.

Only rarely can a US-based company fully ensure their claim of end-to-end responsible overseas manufacturing. Yet thanks to our unique relationship with our parent manufacturer, we can confidently enact and incorporate only the highest standards for facilities and personnel.

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